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Pay as you go 

Freelance STRATEGIC Digital marketing consultanT

Kenilworth, Warwickshire 

 
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ABOUT ME

Hello and thank you for visiting my site. I’m Leon, a CIM qualified marketing professional based in Kenilworth and I have 12 years of experience in all things digital.

2020 - The year it changed for us all ​

Like many of us, 2020 has been an eventful year with COVID-19 changing the landscape and creating uncertainty for all. In August, for the first time in my career, I no longer had a place to call work. Trying to secure a new position proved to be quite challenging in the current environment, the uncertainty the pandemic has created meant many employers were holding back on recruiting roles until things stabilised. 

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Becoming a freelancer ​

While I was not working, I needed to keep exercising my brain, something that would keep me thinking and learning. I missed the hustle and bustle of helping people, coaching, spotting opportunities or gaps and doing what I do best! Mostly I missed the thrill of being under pressure, getting pushed to the limit and whilst balancing multiple tasks at once. A friend suggested I try freelancing, and after spending a few days getting automated rejection emails for vacancies I applied for several weeks back – I decided to take control and start my journey as a strategic digital marketing freelancer.

Why did I choose to freelance as a digital strategist? 

I have worked across multiple sectors for businesses from enthusiastic startups to £multi-billion giants, which is a testament to my versatility.  

 

Throughout my career, one thing that has always remained is to ensure any marketing budget regardless of size, is spent with care, and produces the best results. Stemming from my time working with smaller businesses, where a £5 ad campaign was a big step up - Despite the small investment, it was still essential I demonstrated a return. 

 

From a skills perspective, I have tactical, and strategic experience which encompasses the entire spectrum of digital across SEO, email, PPC, UX, CRO, local marketing, local SEO services, and social media.  

With broad experience, budget management skills, deep understanding of customer acquisition, strategic mindset and my skill set - I am primed to offer value to businesses that are looking to grow online. So I created DigitaLeon to help people and showcase what I can do!

Why choose me?

 
 

MY AREAS OF EXPERTISE

  • Need help developing a strategy that complements your business, aids growth, and secures the best possible ROI? 

    With my broad knowledge of marketing strategy, understanding of digital channels, and strategic mind you can be assured of a significant return from any investment. ​

     

    Areas I can assist with, include: 

     Identifying new routes to market

    ✓ Understanding your competitors

    ✓ How best to respond to threats 

    ✓ Segmentation of customers

    ✓ Defining your positioning

    ✓ Determining which digital channels warrant investment

    Saving you time, money, ensuring your business is reaching its potential and firing on all cylinders online. 

    Book your FREE consultation today and get strategic support that will generate growth in 2020 and beyond.

  • SEO (Search Engine Optimisation)  

    SEO helps you connect to customers who have genuine purchase intent, leading to a higher conversion rate than most other methods of customer acquisition.

     

    Key SEO approaches in 2020, include:

    • Offsite SEO and optimising locally 

    • Improving mobile-friendliness 

    • Technical SEO (UX, architecture etc.) 

    • Link building and improving backlinks 

    • Producing more meaningful content 

    If you are not an SEO expert, it can be practically impossible to determine which areas warrant the investment. 

    But I'm here to help break through this noise. I will help ascertain which areas should be a priority and will produce the highest ROI. Additionally, I can assist with selecting the right person to undertake the work at hand (where applicable).

    Book your FREE consultation today and help your business reach new heights online. 

  • Are you a local business and need to reach more customers locally? If so, then local SEO (search engine optimisation) should be your number one priority.  Seeking out local SEO opportunities can pay big dividends for smaller businesses.  Tools like Google my Business, and utilising locally optimised social media pages can really help drive traffic to your store, either online or at a physical location.  

    Areas I can assist with, include:

    Developing a strategy that will help improve your business's local presence across all search engines, review sites, directories and social media content

    Help you appear more prominently in online directories, such as Google Maps/My Business, Bing Places, Facebook Local, SnapMaps, Apple Maps.

    Book your FREE consultation today and get your business appearing more prominently locally by taking advantage of local SEO services. 

  • EMAIL MARKETING 

    Fact: Email marketing is the most effective digital marketing tool available for customer acquisition.

     

    But this only rings true if you are utilising it to its full potential. Traditional email marketing has changed rapidly over the last decade, modern approaches include: 

     

    • Advanced targeting

    • Customer nurturing

    • Triggered emails

    • Automation

    • Personalisation

     

    This coupled with the need to comply with both GDPR and PECR can make email marketing a difficult endeavour.  

     

    I can assist in developing a roadmap and strategy that will get you on track to start taking advantage of some of the exciting tools and approaches at your disposal.

    Book your FREE consultation today and get your business email marketing delivering results. 

  • Social media is becoming increasingly complex as each day passes. 

     

    With so many tools to reach customers, and different platforms then knowing what to do can be a challenge.

    With over 10 years of social media management, I can help transform your social channels to a new level!  I have an in-depth knowledge of and can help you with: 

     

    • Paid advertising

    • Remarketing

    • Social shopping

    • Lead generation

    • Platform selection


    I can help you understand which platforms will work best for your business. How to get the very best out of each platform, and where to invest budget. 

     

    Book your FREE consultation today and get your social media channels performing and delivering. 

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With the uncertainty that COVID has created in our world and the increased need for businesses to adapt and change to survive - I feel creating a service that has as few barriers as possible is a strong proposition. I want to make it as easy as possible for my clients to get support, without having to jump through hurdles. So, I have put in place a few ground rules (below) for me to follow and to give you the assurance that you are getting the best possible value for my services.


What can you expect? ​

 

  • Easy to understand rate structure with fixed rates and complete transparency

  • 24/7 online booking system with the facility to see upcoming availability 

  • No long term contracts

  • Option to request support at your location or remotely  

  • All ad-spend will be 100% quantifiable with measurable results

  • Honesty at each step of the way 

  • If I know someone who can do it better -  I'll tell you!

Adapting my services for COVID 

 

Digitaleon - Freelance Digital Marketing Strategist

 

Leon Hidderley 

22 Keeling Road, Kenilworth, Warwickshire, CV8 2JP 

England, United Kingdom

07460432978

support@digitaleon.co.uk 

  • DigitaLeon Facebook Account
  • DigitaLeon Messenger Account
  • DigitaLeon Twitter Account
  • DigitaLeon LinkedIn Account
  • Digitaleon YouTube Account