My SKILLS AND ABILITIES

view-my-linkedin-profile.png

I am a commercially minded and results-driven senior digital marketer. I have significant experience in developing and leading business growth through digital marketing channels (backed by data!). I do this through my capability of producing fully quantifiable strategic plans, that deliver against key metrics including revenue, profit, demand, traffic, site conversion, and retention.

I have over 12 years of direct experience of working within a variety of different sectors. Before starting a career in marketing, I worked within business development, and developed a firm understanding of how sales processes work too.  

Key Skills 

✓ Broad understanding of digital marketing strategy, and online customer acquisition

✓ A comprehensive skill set that encompasses CRO, UX, PPC, SEO, SEM, e-commerce, email, social, and analytics

✓ Able to think strategically, and produce marketing plans that meet immediate and long-term corporate goals

✓ Committed to developing teams, sharing new approaches, and enabling new ways of thinking

✓ Data-driven with determination to demonstrate a positive campaign ROI at board level

✓ Experience of managing large budgets (£1m+)

✓ Outstanding team management, and coaching skills

✓ Firm understanding of legal obligations that need to be adhered to in marketing, including GDPR/PECR regulations

✓ Exceptional stakeholder management skills, and the ability to develop strong working relationships at all levels

✓ B2B and B2C multi-sector experience

Technical Knowledge

I have direct hands-on experience of using a wide variety of different platforms. I am a fast learner, I can learn new platforms quickly, and without needing significant coaching to get up to speed. Platforms I have previously used, include: 

SEO/Content Management:

  • Keyword research

  • Website optimisation 

  • Competitor analysis

  • Local search 

  • Citation building

  • Linkbuilding

  • Onsite and offsite SEO 

  • Optimising for voice 

  • Mobile-first design

SEO and Content Platforms:

  • Google Analytics

  • Adobe Marketing Suite

  • Google My Business 

  • MOZ

  • Screaming Frog

  • SEM Rush

  • Google Trends 

  • Google Search Console 

  • Bright Local 

Email Marketing and management:

  • Planning

  • Copywriting

  • Design

  • A/B testing

  • Automation

  • Personalisation 

  • Nurturing 

  • Data cleansing 

  • GDPR and PECR

Email Marketing Platforms:
  • Mailchimp 

  • Send in Blue 

  • Marketo

  • Smart focus 

  • Salesforce

  • Constant Contact 

Website content management:

 

  • Content creation

  • Development 

  • User Experience 

  • Heatmaps 

  • Conversion rate optimisation (CRO) 

  • Split testing 

  • Analytics and reporting 

  • Design

 

Website Platforms:

  • CMS  systems: Magento, Umbraco, Drupal, WordPress, Wix 

  • Hotjar 

  • Google tag manager (GTM)

  • Adobe marketing cloud 

  • Google Analytics 

Social Media Marketing: 

  • Community growth

  • Paid advertising

  • Boosting 

  • Lead generation 

  • Analytics

  • Reporting

  • Review generation 

  • Managing multiple accounts and simultaneous posting

Social Media Platforms:  

  • Facebook Business Manager (including Instagram and Whatsapp)

  • Twitter Business 

  • LinkedIn Marketing Solutions

  • Hootsuite 

  • Sprout Social 

  • Snapchat

  • Tik Tok  

Facebook business manager logo
1280px-Magento.svg.png
Umbraco Logo
Marketo Logo an Adobe Company
Google logo for ads, analytics and local
Hotjar Logo

Industry Knowledge

As you will see from my CV, over the last 20 years, I have worked within a variety of different industries and sectors, all of which were unique and posed challenges. Some sectors had customers that were reluctant to adapt to new ways of doing things, whilst some businesses had customers that wanted the most cutting edge digital experience!  

Having worked in a variety of different areas has given me the ability to adapt to each new challenge that comes my way, it also means I can bring to the table new ways of thinking. I have also learnt how to be flexible with my approach, adjusting to how the industry or sector works to get the best possible results.   

Previous industries/sectors I have direct experience of working within, include: 

Education: Keypath Education (Aston University and The University of Exeter), University of Warwick 

Accountancy Training: Mercia Group, Wilmington PLC 

Building and Construction: Jewson, Saint Gobain PLC 

Automotive Engineering: Woodway Engineering, Whelen Engineering, Special Vehicle Solutions 

Marketing: R1se Digital Marketing 

Recruitment: Encore, Industrial Temporaries 

Music and Entertainment: Angel Music Group, Intelex, Global Gathering Group, Butlins, HiFix, Frank Harvey 

Telecommunications: NTL, BT, Blu4